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Advertising Ch 14

Advertising Ch 14

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the five cs of pricing include all of the following except

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The contracting officer ought to think about using an economic price adjustment clause based on price indexes of labor or material beneath the circumstances and subject to approval as described in paragraphs and of this part. If all circumstances in paragraph of this section apply and the contracting officer determines that the usage of the clause at fifty two.216-4 is inappropriate, the contracting officer might use an company-prescribed clause as an alternative of the clause at fifty two.216-four. Before getting into into the contract, the contracting officer and contractor should agree in writing on the id of the usual supplies and the corresponding line gadgets to which the clause applies. If all situations in paragraph of this subsection apply and the contracting officer determines that using the clause at 52.216-three is inappropriate, the contracting officer might use an company-prescribed clause as a substitute of the clause at 52.216-3.

Pricing designed to have a constructive psychological impression. For example, there are sometimes advantages to selling a product at $3.95 or $3.ninety nine, rather than $four.00. If the value of a product is $one hundred and the company prices it at $99, then it’s utilizing the psychological technique of just-under pricing. In most shoppers’ minds, $ninety nine gives the impression of being considerably lower than $a hundred. A minor distinction in pricing can make a big difference in gross sales. The firm that succeeds to find appropriate psychological worth factors can improve sales and maximize income.

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